Sky has eclipsed the latest deals in the January transfer window by introducing a new 30 day contract to pubs joining Sky across the UK.

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Sky has continued to make its subscription prices of truer value to each venue, by adding new and deeper discounts to its offering.

Previously pubs in the UK could receive up to a 10% discount off their Sky subscription based on their percentage of food sales. The new structure sees this discount increased to up to 30%. In addition, Sky has launched a new location discount of up to 30%, determined by the venues location.

On top of these changes to discounts, the new 30 day contract provides a great opportunity for those licensees who had not previously been able to consider taking Sky.

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